Because Mondays


Visual identity and web design for Because Mondays, brand strategist Julia Ekman and I took on the task of giving Because Monday a new visual identity. The core value is that finding well-being for its freelancers, when people are happy they produce better results. So the concept of the visual identity is based on the question what's your smile? This question is asked both to the freelancers and the clients because Mondays set out to provide that smile to both.

The solution was creating a unique smiley face icon that can be used on its own or together with the logo and anagram. To showcase the wide range of talent a flexible color system was created to support the logo. The idea is to show that each freelancer can shine on their own, but when used together the result is even stronger.



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