Jens Selin

I design products where people work alongside AI — interfaces for agents, assistants, and systems that act on someone's behalf. It's new surface area with old problems: trust, legibility, control, and knowing what just happened and why.

Based in Lisbon, Portugal. Alongside AI product and agent interaction design, I work in art direction, UX & UI, visual identity, editorial and graphic design, packaging, and illustration.

What I keep coming back to is design systems built to be read by machines as well as people — tokens, structure, and naming an agent can reason about without a human translating first. A system that's legible to a model is usually a clearer system, full stop.

The same goes for branding. I like liquid brand languages: identities that stay themselves while flowing across surfaces, formats, and contexts they weren't originally drawn for. Simple, symmetrical forms. Minimal use of color. Design as subtraction — fewer, better decisions rather than more elements.

That discipline matters more with agents, not less. An interface that hides its reasoning or overstates its confidence loses someone faster than a cluttered one ever will.

Creative Services:

AI Digital products , web, mobile, SAAS b2b
User Interface Design
User Experience Design
Art Direction
Visual Identity
Graphic Design
Editorial Design
Package Design
Graphic Illustration

hello@jensselin.com
+351 925 110 188

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